IKON will be VIRTUAL on November 12-14
Keap's annual user conference: The only event exclusively focused on getting you more out of Infusionsoft & Keap products
A conference to help you grow
Connect with growth-minded entrepreneurs, get more out of Keap and Infusionsoft, and scale with proven Lifecycle Marketing strategies.

VIDEO: 7 Reasons To Attend IKON 2020

Expert speakers

Keynotes, breakouts, and one-on-ones with industry leaders who’ve been in your shoes

Product knowledge

Get even more out of Infusionsoft & Keap at the Product Showcase and training with experts

More workshops

Hands-on sessions where you’ll actually implement proven strategies, campaigns, and tactics

More networking

Connect with other growth-minded entrepreneurs and expert partners to help you scale

IKON 2020 Speakers
CEO & Co-Founder, Keap
Award-winning author and CEO at K’é Main Street Learning Lab
Founder & CEO, Box Out Marketing
CEO of Advertiser Incubator & Clients Online
Founder, Hear And Play Music Group
CEO, Do The Damn Thing
Co-Founder, Keap
Creator and CEO, The Organized Artist Company
Founder, PlusThis
Founder, Monkeypod Marketing
Director of Strategic Projects, Nutritional Therapy Association
Chief Technology Officer, Keap
Founder of Jade Olivia Consulting
Chef/Owner/Founder, Elizabethan Catering Services
Partner Development Manager, Keap
CEO, Wicked Reports
Founder, Foolishly Creative
CEO/Co-Founder, SixthDivision
Global Partner Recruitment Manager, Keap
Product Marketing Manager
Email Deliverability Expert & Founder at Fundamental Marketing
Product Manager
Customer Success Manager
Small Business Consultant
Group Product Manager
Director of Product Management
Expert Coach
Founder and President, Integrated Marketing Werx
Automated Experience Design Authority & Mad Scientist
CEO and Founder, Deliverability Dashboard & WeDeliver.Email, Co-Founder, Fix Your Email
Founder, WASHMO Media LLC
Founder Martini Mastermind
CEO, Built By Love
Founder, Fix Your Funnel
CEO, Elite Entreprenuers
CEO, Profit 911 Consutling
IKON 2020 Schedule
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  • November 11, 2020 6:00 PM MST
    Welcome Reception & Check In

    Check-in, get registered, meet other users and partners, have some good food and drink, and get ready for a great time!

Day 1
  • November 12, 2020 7:00 AM MST
    Check-In & Visit Vendors


  • November 12, 2020 8:00 AM MST
    Welcome: How To Get The Most Out Of IKON 2020!!!

    Main BallroomEveryone

  • November 12, 2020 8:30 AM MST
    Create Your Winning Sales & Marketing Playbook

    Are you confident your current sales & marketing strategy will create the calm, predictable growth you want in your business?

    In this session, Scott Martineau (Keap Co-founder) will share a powerful methodology for developing your sales & marketing strategy that will help you cut through the noise and chaos of your business and see exactly what you need to do to hit your next sales goal.

    Each live attendee will receive access to a software tool for creating your own customized Sales and Marketing Playbook, which will help guide your focus at IKON and beyond!

  • November 12, 2020 9:00 AM MST
    The Future Of Marketing Automation


  • November 12, 2020 9:30 AM MST
    The Impact Of The Keap Community

    Main BallroomEveryone

  • November 12, 2020 10:00 AM MST
    Big Grit And The Impact Of Entrepreneurship

    Keap Co-founder, Clate Mask will share how customers have adapted to the challenges of 2020, used Lifecycle Marketing to strengthen their businesses and the state of small businesses as we get closer to the end of the year.


  • November 12, 2020 11:00 AM MST
    2020 Recap: What's Next For The Keap Product Lineup And The Future Of Automation

    CTO, Rajesh Bhatia and Director of Product Management, Steve Price recap the 2020 priorities including; feature updates, additions and improvements. Then see what the future holds for the Keap product lineup and automation.

  • November 12, 2020 12:00 PM MST
    The 5 Keys To Turning Your Playbook Into Successful Campaigns

    Once you're clear on the plays that will make up your playbooks, you've got to execute in the right way to launch successful campaigns that actually make a difference in your business.

    During this session you'll learn from Tyler's 15+ years in sales & marketing the 5 keys to building and launching successful campaigns.

  • November 12, 2020 1:30 PM MST
    How To Use Lead Generation LTV Attribution to Maximize Ecommerce Revenue

    Scott Desgrosseilliers is the founder of Wicked Reports. He's been building databases since he was 11, including a fantasy baseball projection database that got him banned from a league. Scott's passion is in helping people get the absolute best sales attribution they can, so they can make well-informed marketing decisions and maximize ROI on advertising spend. Wicked Reports has tracked $2 billion in ad spend and attributed $5 billion in revenue.

  • November 12, 2020 1:30 PM MST
    Dynamic Content, An Untapped Opportunity

    Imagine sending one email to your list yet each recipient receives their own customized email content. The Dynamic Content feature makes this possible. In this session, we will cover use cases for when you can use dynamic content, plus we'll go over examples of dynamic content in action to show the capabilities available.

  • November 12, 2020 1:30 PM MST
    How A Healthcare Sharing Startup Grew To 10,000 Members By Leveraging Automation

    Join Sarah Laws and Chris Faddis, Co-Founder of Solidarity HealthShare, as they pull back the curtains to show you how small hinges can swing big doors.

    Solidarity HealthShare started in 2016 with a mission to revolutionize and fight against the healthcare crisis in America. Sarah and Chris will share the strategic campaigns that enabled them to grow to 10,000 families in just four years.


  • November 12, 2020 1:30 PM MST
    How Online Registration Campaigns Helped a Nutrition School Go Fully Remote

    Learn how the NTA was able to scale its team's productivity across the full customer lifecycle while identifying and converting its hottest leads by launching an online course registration campaign alongside internal workflow automations. Melissa used a framework that's effective for a company of any size, working with the NTA team to launch registration across six departments, wrangle a handful of integrations, and build a suite of customer lifecycle and workflow automations that helped them work out process kinks and go fully remote before the pandemic hit. (Optional integrations: Parsey/Docusign, Memberium/Wordpress, Zapier/ZenDesk, EchoWare/Quickbooks Desktop, InfusedWoo/WooCommerce)


  • November 12, 2020 2:30 pm MST
    Networking Session: Tools of the Trade

    Come learn what tools are helping Keap and Infusionsoft Users get more sales, save more time, and wow customers. Come hear, learn, and share the tools your business can't live without.

  • November 12, 2020 2:30 PM MST
    Break (60 mins) - Vendors & Networking Open


  • November 12, 2020 3:30 PM MST
    Vendor Showcase: Know What's Possible In Keap & Infusionsoft

    Main Ballroom

  • November 12, 2020 4:00 PM MST
    Small Business IKON Presentations

    This is the most exciting part of IKON.
    Watch the IKON Business of the Year finalists present how they've used Infusionsoft or Keap to grow, then vote on who will will the $15,000 grand prize!
    Main BallroomEveryone

  • November 12, 2020 6:00 pm MST
    Offline Meets Online

    Learn what 99% of your competition is ignoring... how to effectively use offline marketing in conjunction with your digital efforts. 54% of USPS survey respondents indicate that mail helps them "feel more connected." Justin Miller from Profit 911 will break down how to easily incorporate offline marketing elements for maximum return from your marketing campaigns.

  • November 12, 2020 5:00 PM MST
    Vendor Booths Open


Day 2
  • November 13, 2020 7:00 AM MST
    Vendor Booths Open


  • November 13, 2020 7:00 AM MST
    Networking Open


  • November 13, 2020 7:00 AM MST
    How To Generate Predictable Revenue With Facebook Ads in 2020 & Beyond

    With a 2.8 Billion user base; Facebook is the 800-pound gorilla when it comes to reaching your target market
    at scale. Facebook is constantly changing its platform and that causes business owners' heartache. Attend
    this session to discover how to think about spending money on Facebook and what you need to keep in mind
    when it comes to launching, optimizing, and scaling your campaigns on Facebook.

    In this session you will discover:

    • Learn how to generate leads and GROW your business no matter what stage of business you are in.
    • Know exactly what numbers to look at to generate over 300% ROI on your ad spend.
    • Learn the #1 mistake Entrepreneurs make when running Facebook Ads.
    • And much more!


  • November 13, 2020 8:00 AM MST
    6 Ways Coaches Can Automate Their Business

    All too often, coaches are manually handling their own business operations. From follow-ups, to lead generation, to invoice collection, they feel that there isn't enough time in the day to serve their clients and run their business. In this session, Keap-certified partner, Kimberly Mays will talk about six ways that coaches can use automation to end the overwhelm, leverage their time, and get back to doing what they love.


  • November 13, 2020 8:00 AM MST
    Catering in Chaos - The epic journey from curse to blessing

    When COVID hit in March, Chef Steven Marsh of Elizabethan Catering Services in Alberta, Canada was facing a wave of cancellations and postponements, no new bookings and a grim reality of zero cash flow overnight. Immediate action was required to save his 35 year old company that he founded in 1985. Steven explains how his 4 year use of Infusionsoft came to his rescue and how he used technology to turn a curse into a blessing to save his business.

  • November 13, 2020 8:00 AM MST
    Make & Take Workshop: Automated Refer-A-Friend Campaign

    90% of consumers trust in companies and services recommended by friends, relatives or people they know. Only 33% trust ads (Nielsen). Let's build an automated refer a friend campaign. This can be done in Keap Pro and Infusionsoft. This break out would be a make and take workshop. Together we will build an awesome refer a friend camapign. It will be easy and fun to do. They can start using it immediatly. 🙂 It is an easy way to start asking your BEST customers to refer your new BEST customers. Refer-a-friend campaigns help brands gain trust since the referrers have already tested the product or service before referring them to their friends. This places refer-a-friend campaigns among the top of the most effective marketing strategies.


  • November 13, 2020 8:00 AM MST
    Infusionsoft Implementation Workshop: Let’s Setup Your Sales Pipeline & Campaigns

    During this breakout, we will setup your sales pipeline, create the campaign automation for each stage, and cover how to use opportunity records to efficiently manage and move your contacts through your sales pipeline. To get the most out of this session, take the time to map out your sales stages prior to the workshop so we can hit the ground running with implementation!


  • November 13, 2020 9:00 AM MST
    How I Built A Seven Figure Business Without An Online Funnel: The Power Of Story


  • November 13, 2020 9:00 AM MST
    What Every Successful 8-Figure Business Owner Has Mastered And Every 7-Figure Business Owner Should Know About Growing Your Business

    WARNING...This is not a “how to use the software” session. Learn the 4 critical steps to shift gears and help your company accelerate its growth. In this session we will focus on the critical people and leadership systems and processes necessary to allow you and your team to perform at the next level. Come learn the business building secrets that Infusionsoft used to grow from 7 figures to 10 million and beyond. If you are the owner or executive team member of a 1-9 million dollar business and you want to grow while enjoying the journey, this session was designed for you. We look forward to having you there!


  • November 13, 2020 9:00 AM MST
    Campaigns of the Titans: A Behind the Scenes Look at Campaigns From Keap/Infusionsoft Pros

    We've been collecting campaigns and building walkthroughs from top Infusionsoft users like Tyler Garns, Gregory Jenkins, Brad Martineau, Frank Kern, and more for over four years. Join us as we dissect some of our favorite simple and powerful campaigns any Keap/Infusionsoft user can use.


  • November 13, 2020 9:00 AM MST
    How To Automate Your Payment Processing With Keap Or Infusionsoft

    During this breakout, learn how payments automation using Keap or Infusionsoft can save you time while helping your business increase revenue. Learn about Keap's portfolio of processors and walk away with a playbook on how to use automation for recurring and one-time payments, online invoicing and more.


  • November 13, 2020 9:00 AM MST
    The Power, Value, And Responsibility Of Text Message Automation

    Learn how to leverage 1:Many SMS - Promotions, Critical communication, Appointment/event reminders Responsibility - Learn how Keap’s 1:Many SMS features help you stay compliant with the law and what the laws are


  • November 13, 2020 10:00 AM MST
    Break (60 mins) - Vendor Booths Open


  • November 13, 2020 11:00 AM MST
    Easy Automation: Put your perfect customer lifecycle on autopilot

    Easy Automation is the newest way for Keap customers to implement their perfect customer lifecycle. In this working session, we will enable customers to walk away with an end to end customer journey on autopilot. Presenter Grady Kerr, will be presenting 3 modules for each of the stages of Lifecycle Marketing:

    1. Collect Leads: We will customize our Lead Page add it online. (website or social). Once we get a lead in Keap, we will use Easy Automations to follow up and invite to meet. (Trying to use the email templates already there)
    2. Convert Clients: Once we have that first conversation, there a couple of directions this journey can take. We will create a Smart Form that let use choose how the conversation went. If goes well, we will apply a tag that triggers a task to create an email thanking them for connecting and a task to create a quote.
    3. Create Fans: Once our customer accepts the quote we sent and pays their invoice, we want to make them to tell others about our service, so we will invite them to leave us a review.


  • November 13, 2020 11:00 AM MST
    How To Use Your Marketing Expertise To Drive Revenue Growth And Serve Your Small Business Clients

    During this Partner Panel discussion we’ll interview former Keap/Infusionsoft customers turned Partner. You’ll learn how they used their marketing expertise combined with Keap’s software to generate revenue and grow their business. Join us to see how together we can help small businesses succeed while earning a profit and providing more value to your small business clients.


  • November 13, 2020 11:00 AM MST
    How to Leverage Keap Like a Small Business Icon: The Success Formula That Consistently Produces Seven Figure Businesses

    Frank Kern, Damian John, Jermaine Griggs, Iron Tribe Fitness...these are just a few of the pros and Small Business Icons SixthDivision has helped over 9 years of serving Keap/Infusionsoft clients. In this presentation, we'll take a look at lessons we've learned and examples we've gathered from working with the best of the best in this space. We'll then reveal the formula and how they implement quickly so they can consistently produce seven-figure businesses.

  • November 13, 2020 11:00 AM MST
    Action and Accountability...Automated

    Harness the power of Trello (or Asana or Jira, etc.) for Project Management alongside Infusionsoft's CRM and Campaign Builder. FINALLY have contact-related events, projects, detailed procedures and checklists, team accountability AND MORE seamlessly created, completed & tracked. Features Infusionsoft, Trello & Zapier.


  • November 13, 2020 12:00 PM MST
    Introducing the Next-Gen Course & Membership Platform

    Come join us for a live demo of the all new next-gen CustomerHub platform and see how you can easily publish your online course or membership in 30 minutes or less.
    Main BallroomEveryone

  • November 13, 2020 1:30 PM MST
    Transform and Accelerate Your Business Through Tiny Marketing Actions

    We often plan marketing in huge tidal waves: large launches, huge social media campaigns and big advertising spends. The truth is, the most powerful marketing is consistent marketing, in tiny little actions every day. In this keynote with author and business coach Pamela Slim, she will break down the marketing myths and help you learn how to:

    • Identify your best marketing channels
    • Choose specific marketing tactics that work for your business and your audience
    • Define a series of Tiny Marketing Actions (TMAs) that you can execute in 15 minutes or less each day
    • Plan and track your TMAs

    Main BallroomEveryone

  • November 13, 2020 2:30 PM MST
    Harnessing the Untapped Potential Of Marketing Automation & Your Infusionsoft Account!

    In this session, you're going to be challenged to tap into profit-boosting strategies, tactics, and processes you didn't even know Infusionsoft could do, guaranteed!

    From lead generation, nurturing, and sales conversion, to product delivery, customer retention, referral generation, and maximizing lifetime value, you're going to see just how far you can take Infusionsoft... without being a guru or automation ninja!

    Using his "Scaling Personal Attention" philosophy as well as his "5 Senses of Automation" framework, you'll walk away with countless campaign ideas and strategies to execute at every stage of the customer lifecycle.

    In 2011, Jermaine won "Ikon Ultimate Marketer" for his forward-thinking innovation, but just wait until you see what he's been up to in 2020!

    Main BallroomEveryone

  • November 13, 2020 3:30 PM MST
    Break (30 mins) - Vendors & Networking Open


  • November 13, 2020 4:00 PM MST
    Small Business IKON Awards

    Main BallroomEveryone

  • November 13, 2020 5:30 PM MST
    Vendor Booths Open


  • November 14, 2020 8:00 AM MST
    How to Avoid the Spam Folder and Double Your Open Rates

    The world of email deliverability has changed. If you don't know the rules of the game, you may be already hurting yourself without even knowing it. Join email geeks Evan Samurin and Adrian Savage in this interactive session where they'll show you how you can reach more of your audience, avoid the spam folder and enjoy open rates of 40% or more!
    Get 'R' Done WorkshopInfusionsoftKeap

  • November 14, 2020 8:00 AM MST
    Case Study: Doubling Sales with Texting

    In this session you’ll learn how companies are doubling their sales by properly using text messaging as part of their marketing automation strategy. We’ll take a look at a case study that demonstrates the fundamentals of making rapid increases in converting prospects to customers.
    Get 'R' Done WorkshopInfusionsoft

  • November 14, 2020 8:00 AM MST
    The Funnel is Dead: Welcome to the Dynamic Customer Journey

    A visual walkthrough of the entire process included as well as a blueprint for self-implementation at the time of presentation. The presentation covers step-by-step: 1. Traditional linear funnels do not address how customers now buy. 2. Understand the importance of critical touchpoints. 3. From those touchpoints, develop automation stages. 4. Include copy, videos, assets, testimonials, etc based on each stage. 5. Develop ideal and max duration lifespans for each stage so recipients only get relevant content and you protect your sender reputation. 6. Make informed decisions based on your conversion rates by stage as well as the time spent in each stage.

    Get 'R' Done WorkshopInfusionsoft

  • November 14, 2020 8:00 AM MST
    Poetry & Pumpkin Spice: 8 Unusual Copywriting Strategies to Boost Your Open Rates and Increase Your Sales

    What’s the use of growing your list if you keep sending them boring emails? In this hyper-useful, hands-on workshop, Sam and Greg will walk you through some of their most successful subject lines, most compelling content and irresistible calls to action. You don’t need to be a great writer to see great ROI from email - you just need these under-used strategies. (Want a 38% open rate? Yep. We got you.)
    Get 'R' Done WorkshopInfusionsoftKeap

  • November 14, 2020 9:30 AM MST
    Break (30 mins)


  • November 14, 2020 10:00 AM MST
    Innovation Born Thru Crisis: Exciting Ways to Use Zoom

    Hear from 3 business owners how they pivoted their business strategies to grow in the face of COVID-19. While coming from different industries, each were able to implement exciting new ways to use Zoom to meet the needs of their various target markets, many of whom they previously served in person and through live events. See how you can integrate Zoom with Keap/Infusionsoft all along your ideal customers' journeys. Learn to create micro-commitments, improve attendance and engagement, increase upsell conversion rates, provide more value, and more with your meetings, webinars, and membership programs.

    Get 'R' Done WorkshopInfusionsoftKeap

  • November 14, 2020 10:00 AM MST
    Storyboard Your Next (Marketing) Success Story

    Are you ready to rock 2021? After this 90-minute workshop, you absolutely will be! Learn how to plan your campaigns, starting with your storyboard for success, and break down exactly what you're going to market, when, how and where you will market it in 2021. Step into a season of inspiration with Vix Reitano, an expert in all things Advertising, Marketing and Storytelling. As an Agency Founder, Creative Director, Executive Producer and Content Creator, Vix has the "fix" your business needs to succeed. She'll spend the first 30 minutes breaking down her proven formula and then the next hour working with you hands-on to apply it to your business. Come ready with questions, concerns and problems to solve!

    Get 'R' Done WorkshopInfusionsoftKeap

  • November 14, 2020 10:00 AM MST
    Reporting Done Right -> What does a founder & CEO need to know & why?

    Nate will take you on a reporting journey. He will start with all the ways to get it wrong, creating reports that are too complicated, share too much information and lead to zero improvements in his business. From there he will take you to how and why he and his team have arrived at the numbers they look at today to ensure consistent growth and retention at his 7 figure music school, Brooklyn Music Factory.

    Be prepared for total transparency in this workshop. Nate is known for being painfully candid with the details of every aspect of his business operations.... He holds back nothing so this isn’t the workshop for you if you need a sugar coated version of business systems and operations. This is Reporting Done Right & from the viewpoint of a founder & CEO who has experienced many bumps along the road!

    You will leave with a clear idea of not only how to create effective reports but exactly WHAT makes a great one and WHY your teams desperately need them.

    Special guests joining Nate:
    Stephen Selman
    Nich Meuller

    Get 'R' Done WorkshopInfusionsoft

  • November 14, 2020 10:00 AM MST
    The Ultimate Guide To Automated Sales Pipelines

    In this session, businesses will learn why having a clearly defined sales process is key to scaling and growth. From there, they will explore how to extract meaningful sales stages and how those are loaded into Infusionsoft and Keap. Building upon that, they will be given specific ideas and email swipes for common sales pipeline automation that enhances both the customer experience and the internal sales management.

    Get 'R' Done WorkshopInfusionsoftKeap

IKON 2020 - The Virtual Event That Won't Feel Virtual

No boring Zoom meetings! We'll be using the latest interactive technology to allow you network, collaborate, and "hang" with other attendees the way you want to.

  • INTERACTIVE: Most virtual events are one-way lectures. Not IKON! Our keynotes, breakouts, and networking sessions will be interactive and you'll participate as if we were together in person.
  • FUN & GAMES: IKON 2020 will be ``gamified`` to keep things interesting and fun even though we'll be virtual. Prizes will be available for the winners.
  • SAVE: Since you won't have to spring for a flight, hotel room, dinners out, uber trips, and more, you'll save and ton and still get the same value for a lot less.
  • NETWORKING: Don't worry, the networking at IKON 2020 will still be awesome. There will be lots of opportunities to connect with others.
Frequently Asked Questions

Yes! Your ticket can be converted to a virtual ticket or we will issue a refund.

Click here to let us know what you’d like to do with your ticket.

The event will be held virtually from November 12th through the 14th, with a Meet & Greet Reception on the evening of November 11th. Details about how to access the virtual event will be sent via email as the event gets closer.

IKON 2020 is a TRUE USER CONFERENCE. This isn’t your standard small business conference. It’s a conference where you’ll come and learn what’s going on with Keap/Infusionsoft, you’ll see examples and case studies of how businesses like yours are leveraging the software, and you’ll participate in “Get ‘R’ Done Workshops” where you’ll actually build and launch campaigns. Not to mention the amazing opportunity to network and connect with other business owners and Infusionsoft/Keap experts.

We’ve always had a no-refund policy, which hasn’t been a problem in the past. So, we’re continuing with our standard no-refund policy. But, in the case of COVID-19, if the event must be cancelled or changed to a virtual event, ticket holders can request a full refund and cancellation of their ticket, or a partial refund and convert their ticket to a virtual event ticket.

It’s a little confusing, right? When Infusionsoft/Keap decided not to hold an annual user conference 3 years ago, we decided to step in and fill that role and we called the event SuccessCon. For two years we ran SuccessCon (it’s technically a separate entity from Box Out Marketing, but it was our Box Out team running the events). We ran the events as community events, inviting all our competitors and friends to come participate as speakers and sponsors. It was never intended to be a Box Out promo event. Keap is now taking the reins with the event again. So, IKON is an official Keap event. Since we already had the event planning and the team in place, SuccessCon LLC will be executing the event on behalf of Keap this year (almost acting as an outsourced event planning company). Next year Keap will run IKON independently of SuccessCon and Box Out Marketing.

Here’s what I’d recommend….Go to the Keap Official User Group on Facebook and post a question asking if IKON is worth attending. See the responses you get. This is a little risky for me. You might get answers I don’t want you to hear. But, my guess is you’ll get really positive responses. Year after year this event has been a game-changer for hundreds of businesses. People get the inspiration they need, the exact action steps they need, and the connections they need to completely change the trajectory of their business. You can do that too. Go ask.

Recordings will be made available for VIP ticket holders, Digital Pass ticket holders, and those who purchased the Recordings Only.  So, make sure you grab a Digital Pass now for only $199.

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Access all the recordings from IKON 2020
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Standard price - $899. Super early-bird pricing expires May 20th.

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